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<h1>Privacy Policy</h1>
<p class="lead"><strong>Education Progress Tracker</strong> ("Education Progress Tracker", "we", "us", and "our") is committed to protecting the privacy of users and children. This Privacy Policy explains the Personal Information we collect, how we use it, and the choices available to you.</p>
<p class="meta">Last revised on: <strong>15 April 2023</strong></p>
<h2>1. Scope</h2>
<p>This Privacy Policy applies to our website at <a href="https://www.smsoft.in/">https://www.smsoft.in/</a> ("Website"), mobile and tablet applications ("Applications"), and the services made available through them (collectively, "Services"). It applies to Visitors (who browse the Services) and Subscribers (who download or sign up for our Applications). "Users", "you", and "your" refer to Visitors and Subscribers collectively.</p>
<h2>2. Definitions</h2>
<p><strong>Personal Information</strong> means information that identifies or can be used to contact you (for example: name, address, telephone number, e-mail). <strong>Anonymous Information</strong> means information that is not associated with your Personal Information and cannot be used to identify you.</p>
<h2>3. What We Collect Through Our Applications</h2>
<h3>a) Anonymous Information Provided by Third Parties</h3>
<p>We use analytics services (such as Apple Analytics, Google Analytics, and Microsoft Clarity) to monitor app usage — installs, device types, geographies, crashes, and interaction patterns — to improve our Applications and user experience.</p>
<h3>b) Personal Information</h3>
<p><strong>Children's privacy is a priority.</strong> Our Applications are designed to be COPPA and FERPA compliant. When users subscribe, we may collect information such as first name, last name, email address, date of birth, mobile number, school name, location, and syllabus. Many fields are optional; required fields are indicated in the Application. Data submitted by users is stored on our servers and used to create a customized experience. We never sell Personal Information to third parties.</p>
<h2>4. What We Collect Through Our Website / Mobile App</h2>
<h3>a) Information You Provide</h3>
<p>We collect information you provide directly — for example, when creating an account we may collect your email, name, telephone number, school name, grade, syllabus, and date of birth.</p>
<h3>b) Information Automatically Collected</h3>
<p>We automatically log information about your device and use of the Website and Applications, such as operating system, browser type and language, referring website, pages viewed, time on page, access times, IP address, and actions on the Services. We use cookies and web beacons to improve the Website and measure what content performs well.</p>
<p>Third-party analytics (e.g., Google Analytics, Microsoft Clarity) may collect similar usage data. From mobile apps, we may collect device identifiers, phone model, OS version, network connectivity status, and related diagnostics.</p>
<p>We may also run advertisements (for example Google Ads, Facebook Ads) which use data necessary to display and personalize ads.</p>
<h2>5. Use of Personal Information</h2>
<p>We use Personal Information to:</p>
<ul>
<li>operate, maintain, and improve our products and Services;</li>
<li>respond to comments, questions, and provide customer support;</li>
<li>deliver purchases made on our Website;</li>
<li>send support and administrative messages;</li>
<li>communicate about educational resources, events, promotions and news about our products and selected partners;</li>
<li>protect, investigate, and deter against fraudulent or illegal activity.</li>
</ul>
<h2>6. Sharing of Personal Information</h2>
<p>We may share Personal Information:</p>
<ul>
<li>in connection with a business transaction (e.g., merger, acquisition, sale of assets);</li>
<li>to comply with laws, legal process, or law enforcement requests;</li>
<li>to protect our rights, property, safety, or that of others;</li>
<li>with vendors and service providers who perform functions on our behalf (under confidentiality obligations);</li>
<li>as aggregated or anonymized data that does not identify any individual.</li>
</ul>
<h2>7. Sale of Personal Information</h2>
<p>We will never sell Personal Information collected via our Services.</p>
<h2>8. Information Choices and Changes</h2>
<p>You can opt out of marketing emails using the instructions in those messages. Even if you opt out, we may send non-marketing emails related to your account or transactions. You may contact us at <a href="mailto:e.vision.infotech@gmail.com">e.vision.infotech@gmail.com</a> to review, update, or request deletion of your Personal Information. You can manage cookies through your browser settings; disabling cookies may affect site functionality.</p>
<h2>9. Security</h2>
<p>We take reasonable measures to protect Personal Information, but no system is completely secure. If you believe your data has been compromised, please contact us immediately.</p>
<h2>10. Successor Entities</h2>
<p>If we are acquired, we will only transfer data to companies whose privacy practices are consistent with the Student Privacy Pledge and this Policy.</p>
<h2>11. General Data Protection Regulation (GDPR)</h2>
<h3>a) Your Data Protection Rights</h3>
<p>If you are an EU resident, you have rights including access, correction, deletion, objection to processing, restriction of processing, data portability, and withdrawal of consent. To exercise these rights or to request a copy of your data in a machine-readable format, contact us at <a href="mailto:contact@ept.guru">contact@ept.guru</a>. We may ask you to verify your identity before responding to such requests.</p>
<h3>b) Service Providers</h3>
<p>We use third-party service providers (e.g., Google Analytics) to facilitate, analyze, and improve the Service. These providers have access to Personal Information only as necessary to perform their functions and are prohibited from using it for other purposes.</p>
<h3>c) Retention of Data</h3>
<p>We retain Personal Information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Anonymous Information may be retained for internal analysis.</p>
<h3>d) Transfer of Data</h3>
<p>Your Personal Information may be transferred to and stored on servers located outside your jurisdiction. By using the Services you consent to this transfer. We take reasonable steps to protect your data in accordance with this Policy.</p>
<h3>e) Disclosure of Data</h3>
<p>You may request access to your Personal Information and we will attempt to provide it within a reasonable timeframe.</p>
<h3>f) Links to Other Sites</h3>
<p>Our Website may link to third-party sites. We are not responsible for the content or privacy practices of those sites; please review their policies.</p>
<h3>g) Disclosure for Law Enforcement</h3>
<p>We may disclose Personal Information to comply with legal obligations or valid requests from public authorities.</p>
<h3>h) Legal Requirements</h3>
<p>We may disclose Personal Information in good faith when necessary to comply with legal obligations, protect our rights, investigate wrongdoing, or protect the safety of users or the public.</p>
<h2>12. About Us</h2>
<p>Education Progress Tracker is a product of and wholly owned subsidiary of <strong>E Vision Infotech</strong>. For questions or comments about this Privacy Policy, contact us at <a href="mailto:e.vision.infotech@gmail.com">e.vision.infotech@gmail.com</a>.</p>
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<strong>Contact</strong>
<p>If you have questions about this Policy or wish to exercise your data rights, email: <a href="mailto:e.vision.infotech@gmail.com">e.vision.infotech@gmail.com</a>.</p>
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<p>Last revised: 15 April 2023</p>
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